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Mission

Mission and Purpose Statement

We are Carolina Tractor. We make a difference for our customers and manufacturers by providing the right equipment supported by superior parts and service.

We work as a customer-focused team. We empower our people to make good decisions. We partner with our manufacturers to deliver the highest value equipment solutions. We seek to forge long-term reciprocal relationships with our customers.

By doing all the above, we obtain top tier financial and market performance.

Carolina Tractor’s Core Values & Beliefs

• We respect the individual both inside and outside the company and believe that individuals who are treated with respect and given responsibility respond by giving their best.
• We require complete honesty and integrity in everything we do.
• We are believers in the Golden Rule. We also strive to be friendly and courteous, as well as compassionate in all our dealings.
• We feel a sense of urgency on matters related to our customers. We own problems, and we are always responsive. We are customer driven.
• We make commitments with care, and then live up to them.
• In all things, we do what we say we are going to do.
• We believe we are here to make the customer more successful by doing business with us rather than with our competitors.
• We communicate to provide clarity in understanding our mission, our goals, and what we expect from each other and do so because it is essential to our success.
• We believe that work is an important part of life, and it should be fun. We, also, believe that being productive at work is part of a satisfying work experience.
• We all seek to be students of good business principals and practices and believe that self-motivated, life-long learning is necessary to this end.
• We believe that every job is important and the role everyone fulfills is critical to our mission. We are all accountable.
• We each succeed by offering superior customer service. We promote on merit.
• We have no tolerance for bigotry, all forms of harassment, theft or substance abuse.